Evaluation Question 3

What have you learnt from your audience feedback?

In the whole journey of the creation process for our A2 music video we had to improve our video step by step with the aid of audience feedback. There were many ways in which we tackled audience feedback using different media and different styles. Every part of pre production we consulted our audience for feedback and advice to sculpt our video to make it the best it possibly could be.

Secondly we decided to use different formats of feedback. This was in the form of the social networking site ‘Facebook’. As our friends and family were on there and the majority of them are in our target audiences age range we thought this would be suitable. This giving us a wider range of feedback as our video is definitely aimed at a specific type of audience but we would also like it to have a universal side to it which would make it watchable for all ages.

Before shooting our video we had to come up with a concept, a storyline for our video which correlated to both our target audience and the lyrics of our chosen soundtrack. Our group were undecided and had a few different concepts which we wanted to explore in more detail before finally choosing our final video.

Overall, after every step of pre-production, whatever we thought of, ideas, techniques, locations we consulted a range of people to see if they hit our target audience. By doing this we were able to design and sculpt our video specifically allowing us to use our time more efficiently while also conforming to our target audience’s demands.