27.11.12

Today I will be finisishing off my mood board. After the mood board is finished we can go out of some trips to possible locations to see what could work. This means hopefully on Friday we can start to film as planned.

People, costumes and props.

During the first and last sections of our production, only the group of friends will be shown, this will be:

• Me
• Gina
• Poppie
• Elle
• James
• Bradley
• Jamie

The party will include more people, it will be the people above and around 15 more, this will give off the effect its more busy and realistic

The people at the party will just be in casual clothes. If people are too dressed up, or too dressed down it won't have the same effect. For example, the boys wearing jeans, shirts, t-shirts and jackets, and the girls wearing dresses, or leggins and a top. In the morning people will be wearing the same clothes, giving off the impression they stayed in the clothes, which will also be realistic. I would like to create the effect of a real party which would appeal to viewers, if costumes are wrong this would not be realistic enough and the video wouldn't look right.

The scale of props being used is huge. With the party being in a home, and being in a kitchen and a dining room, household products will be in place. Although we are moving the things out of the dining room so essentially we just have an empty room, the kitchen will still be fully equipped. With everyday domestic items being in sight. Props will also include peoples clothes and bags (depending on where there left), bottles of drink, glasses, cups, party snacks, decorations, speakers, fish bowl and a deck of cards.

Risk Assesment

1. Moving around the furniture could be a risk, we could drop and break the furniture or hurt ourselves.

2. Bottles and glasses will be at the party so we will need to make sure none of its smashed or broken, so stop people maybe getting cut etc.

3. The cameras will be in high positions in the Kitchen and Dining room, where the party will be. We need to make sure these cameras stay safe and don't get broken.

4. With us being inside for the majority of the production weather is not an issue. The only thing we will need to ensure is that we are more careful when driving because of the wet slippery roads.

The six sections of our video

1. This section will show me getting the house ready for the party. Furtiture will be moved around and things will be put around the rooms. Shots, angles and movements used:

• close-ups - on people, the house and bits of furniture
• long shots - tables being moved around
• high and low angles
• panning and tilt

2. This part of the production will be all of the people getting ready for the party and driving to the venue.

• long shots - to show everyone getting ready
• close-ups - group doing shots, toasts
• tilt and panning
• high angles

3 and 4. these two sections are about the house party. Cameras will be situated in the top corners of the two rooms, looking down like CCTV

• long shots - to show the whole room, and all the party
• high angles
• still shots.

5. This section will be a POV (point of view) show of us walking around the house, seeing the mess, everyone sleeping. This section is aimed to be comical, with people sleeping in weird places, fully clothed, and the house being a really big mess.

• medium shot the whole way through - showing everything
• POV shot - as if there seeing everything from my eyes
• high and low angles - depending on me moving around

6. The end of our video will symbolise our friendship where we are all together. This will conclude our video and represent what the whole video was about

• long shots - the whole group, sitting around
• close ups - saying goodbye to everyone
• low angles

Storyboard

 

This is our storyboard so far, we have a strong story line and we think it could work. We have a strong structure to our plot. All that needs to be added onto our story board is pictures, which we can do later

Filming

Today I will be starting to plan the filming stages of our production. For the past week I have been working on story boards and drafting ideas. Before filming I will also need to draft a list of:

• shots being used
• locations
• people in it
• costumes
• and props included.

Permission Letter

Audience Feedback

When we pitched our ideas to the rest of our media class we received mainly good feedback from all. People thought our idea was good and thought once finished would be enjoyable to watch. The song itself was also noted as being a good selection as most of the other students enjoyed listening to it. The only constructive criticism we received was that it would be quite hard to film certain parts we wanted to. When we get into the planning stage of our video's and we start to do mood boards we will decide if some of our plans are do-able or not, if anything isn't we will have to brainstorm some more ideas to fill in gaps.

Artist Research

Drumsound & Bassline Smith are a British electronic production group from Derby, consisting of Andrew Wright, Benjamin Wiggett (Drumsound) and Simon 'Bassline' Smith. Their record label is Technique Recordings, they met at one of Derby's club nights in the summer of 1998 and have ben signed ever since. In 2004 Drumsound & Bassline Smith released their first studio album, Nature of the Beast, this was released underneath Technique Recordings.

In 2012, Drumsound & Bassline Smith collaborated with Utah Saints on their classic track 'What Can You Do For Me' which made the BBC Radio 1 daytime playlist & hit the Number 28 spot in the UK Singles Chart on 4th March. In March 2012, Drumsound & Bassline Smith won the 'Best Track' award & 'Best Video' award with 'Close' at the Official Drum & Bass Awards.

Analysing Rihannas music video

Because we thought the idea of our music video was similar to Rihannas - We Found Love video we have decided to evaluate her music video using Andrew Godwins 6 features of a music video.

1. Music video demonstrates genre characteristics

Common charactoristics of a R&B popstar (Rihanna) are partying, love stories, drinking and having fun. This is shown in this video.

 

 

2. There is a relationship between lyrics and visuals

 

"As his shaddow crosses mine". This line is played as Rihanna crosses her arms over her body, although hugging herself, which is what the lyrics suggest a boy is doing to her.



The couple here are getting close with each other in a fish and chip shop in Northern Ireland as the lyrics say "we found love in a hopeless place"

3. There is a relationship between music and the visuals

 

In this part of the song Rihanna and her friends are partying in a field and jumping and dancing in time with the beat of the music. This shows that the visuals in time with the music.

4. The demands of the record label will include the need for lots of close ups on the music artist and the arrtist may develop motifs which will recur across their work

 

Frequent close-ups on Rihanna having fun will make the audience more happy to view the video

 

This shot of Rihanna is shown quite a lot throughout the video, which is the motif.

 

5. There are frequent motions of looking

 

 

The reflections in Rihannas sunglasses show motions of looking, shes often wearing dark glasses so this occers a lot during the video

 

6. There are often intertexual reference

 

 

 



 

Song choice

http://www.youtube.com/watch?v=S85q2xSpwUI

This is our song choice, we chose this because we both like this song and the lyircs are really good to listen to and we think the lyrics will suit our style of video we want to do

Target audience

Our target audience would be more of the younger generation, rather than adults. Teenagers would prefer to listen to this kind of music and appriciate the video more than adults. Seveys on facebook and twitter show that teenagers between the age of 15 and 19 would prefer to listen to this genre of music and have a fun upbeat video to watch, rather than a slow balled

Digipack plans

The plan for our front cover of the digipack will be to have a large group photo across the front, with our logo, song title and artist of the song.

The photo on the front will be of all the people featured in the video, in the style of MTV's hit shows Geordie Shore and The Valleys:

We chose to style our front cover like this because reality shows like this are popular with the younger generation who listen to our genre of music and typically watch music channels like MTV, Box and 4music which is where music videos are mostly found, other than online sources.

Designing logos

This is the draft of my media groups logo. Once the final logo for the group has been decided it will be drawn up on a computer with colour and better writing to attract out audience

Possible Locations

For our media production we need to shoot in many different and distinctive locations. With the song leaving us a very blank canvas with ideas we can do go where ever we want and do whatever we want. We would like to shoot in many different locations and show modes of transport to show the audience how busy are lives are. Travelling around wouldn't be an issue as public transport such as buses and trains are available. I also drive so short journeys are not an issue for us either. Filming in our local area of Peterborough can be done but we would like to stretch our imaginations and think of better places to film for such a unique song that would suit any location.

Possible locations:

• Peterborough
• Hunstanton
• Skeggness
• London
• Cambridge
• Newcastle
• Tenerife?

Things that will be included in our video from the origonal

Drumsound and Bassline Smith

Similarities with other videos

Our music video will be much like the Rihanna - We Found Love music video. In the Rihanna video there is a lot going out with fast editing and crazy antics with an on screen boyfriend which match the pace of the song and its lyrics. Our video will be similar, with fast editing and flashing lights and wild things being done on screen while the fast beat is playing, but then slowed down calm things happening during the beginning vocals of the song.

Similar content in the We Found Love video is what will be included in ours are:

Drugs will be being in use during our production. We chose to show ourselves drinking, and occasionally smoking during our video to show what teenagers are like. We class ourselves as 'the norm' and through our video me and Gina would like to get a true reflection of not only ourselves, but stereotypical teenagers.

Typical teenage things like a messy bedroom or flat will be featured in our production for similar reasons to above. We want to grasp the stereotypical teenage look, which in this video wont necessarily be positive.

Antics like this will be shown in our video because we want to show we like to have fun and have a good time during the climax of the song.

Drumsound and Bassline Smith - Through The Night

Initial ideas for our production

Our idea for our media production is Drumsound and Bassline Smith - Through the night. This song is a commercial drumnbass and the original video has the story line of a love relationship with a couple, getting drunk and doing crazy things. Our media production will be a different video to this as we don't want our video to be based around a relationship. The story line through our production will be a group of friends travelling around drinking and doing drugs. The group will be partying in different destinations around the UK. The video will show the bond between the close group of friends and how they will always be together, even through the bad times. The 5 people in the video will be, Gina Fort, Bradley Roche, James Hefferon, Poppie Smith and myself. Me and the 4 other people are real life friends, some of whom are students and some full time workers, we are all 17 years old and share the same interests. Being friends in real life will help us to show our friendship bonds through the video because not much acting is needed.

Star image in music videos

Star image in music videos are one of the most important things for an artist or record label to consider. Many stars like Rihanna, Jessie J and others are seen as little girls role models, so what they wear, how they act and what they do are important as others will follow.

Style is not just orientated around women in music videos, males want to look the best all the time to make themselves seem attractive to viewers, fans, and other stars.

Style and star image is even more important these days as many stars are in competition with each other. Even though celebrities are friends the competition is always fierce at award shows like the VMA's and EMA's where stars win awards for their videos.

Music lables and branding

A record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

The two most common record labels with currect artists are Roc Nation, owned by Jay-Z, which has signed Rihanna and Rita Ora. The other label is YMCMB which includes all the US rappers such as Lil' Wayne, Drake and Nicki Minaj

A History of music videos

Music videos are often called promotional videos, or just simply, promos, due to the fact that they are usually promotional platforms for artists.

In 1981 MTV was launched. In the mind 1980's artists started to use more sophisticated effects in their videos and added a storyline or plot. Michael Jackson was the first artist to create the concept of having a short film. His music video for Billie Jean had a beginning, middle and end of the music video.

Modern day technology has made music videos more popular with fans of artists or just general people. Most people look forward to their favourite artist releasing their latest video to their new single. Now a days most videos are watched for the visual effect rather than watching for the music (which is what the artists used to intend on doing).

Current female stars such as Rihanna, Lady Gaga and Nicki Minaj use seductive techniques to attract more video views, which appears to work. The stars have many videos for most of their singles, some of the videos not even remotely related to the lyrics in the song. Which just proves people just watch the videos for the aesthetic side of it, and artists are starting to realise that.

Andrew Godwins 6 features of a music video

Analysis on: Flo Rida Ft. Sia - Wild one.

Music video demonstrates genre characteristics

Genre = Dance, pop, R&B, hip-hop
Common characteristics of a hip-hop/R&B male star is that they like to party, do wild activities, drink, go to exclusive locations and be with women.

There is a relationship between lyrics and visuals

At this point in the music video, the female vocals repeat the lines "wild one", which links to Flo Rida doing a wild and extreme sport.

 

    

Flo rida sings "all black shades when the sun comes through" as he puts on a large pair of dark sunglasses.

The relationship between music and visuals



The music video jumps from scene to scene and to different locations. It shows shots of partying, drinking, dancing and other things, all of which is in time with the music. This screen grab is of Flo Rida dancing in a car with some girls to the line "I act crazy, foolish, stupid, party, going wild, fist pumping, music"

The demands of the record label will include the need for lots of close ups on the music artist and the artist may develop motifs which recur across their work

Lots of close ups on the star which is what the record label demanded.

There is frequent reference to the notion of looking

mirrored glasses on the star...

reflections in the water...





There are often intertextual reference

A Digipack

Digipak is a patented style of CD, DVD or BD packaging. Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion.

Example:

A website homepage

A home page or index page has various related meanings to do with web sites: It is also usually the first page that the link/site takes the user to.

Example:

What is a music video?

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.

Example: http://www.youtube.com/watch?v=A_af256mnTE

Brief

A promotion package for the release of an album, to include a music promo video, together with the following options:

• a website homepage for the band;
• a cover for its release as part of a digipack (CD/DVD package)

The music video should be the normal length of a music track