Tuesday, 25 September 2012

Music lables and branding

A record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

The two most common record labels with currect artists are Roc Nation, owned by Jay-Z, which has signed Rihanna and Rita Ora. The other label is YMCMB which includes all the US rappers such as Lil' Wayne, Drake and Nicki Minaj

No comments:

Post a Comment